I was born in Armenia, Yerevan, graduated from Yerevan State University, specializing in Linguistics (Spanish, English). Later I have entered to University of Management to get the Master’s degree in Marketing. Have been working in Retail Group Armenia since 2012, first as store manager (Stradivarius, Zara, New Look), later as Regional BM and PR manager of the company. Alongside I work for several other companies as a Business advisor and Marketing specialist, as well as a freelance training manager and a blogger.