Marketing: Myth and Reality
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Schedule
August 15
August 16
9:45 - 10:00
Registration
10:00 - 10:25
Is Customer Experience Part of Marketing?
Speakers:
Sergey Usnunts
10:30 - 10:55
Customers, without marketing
Speakers:
Grigor Araqelyan
11:00 - 11:25
At The Crossroads of Digital And Traditional Marketing: Why YOU Don't Have Enough Budget
Speakers:
Vahe Ghazaryan
11:25 - 11:40
Break 1
11:40 - 12:05
Ecommerce and Digital Marketing: Facing Covid
Speakers:
Julieta Ghazaryan
12:10 - 12:35
Revenue Marketing: The Ultimate Marketing Reality
Speakers:
Yaagneshwaran Ganesh
12:40 - 13:05
How to make the most of programmatic advertising promotion?
Speakers:
Benny Cheuk
13:05 - 13:20
Break 2
13:20 - 13:45
The Shocking Formula of Getting More Customers for Your SaaS
Speakers:
Araks Nalbandyan
13:50 - 14:15
Instagram As an Effective Blogging Platform
Speakers:
Shoghik Vardanyan
14:20 - 14:45
How to Create Million Dollar Funnel!
Speakers:
Roman Sahakov
14:45 - 15:00
Break 3
15:00 - 15:25
Social Commerce
Speakers:
Brian Collins
15:30 - 15:40
Closing
09:45 - 10:00
Registration
10:00 - 10:25
Marketing for Zara. Franchise Point of View
Speakers:
Narine Simonyan
10:30 - 10:55
Omnichannel vs Multichannel Marketing: The Key Difference
Speakers:
Ani Mkrtchyan
11:00 - 11:25
Natural Language Processing and Search
Speakers:
Rafayel Begoyan
11:25 - 11:40
Break 1
11:40 - 12:05
PR and Reputation Management in Fashion Marketing
Speakers:
Anna Salome
12:10 - 12:35
Two Years Advantage. The Evolution of E-Commerce
Speakers:
Artak Harutyunyan
12:40 - 13:05
The Power of Content in 2020
Speakers:
Mano Guiragossian
13:05 - 13:20
Break 2
13:20 - 13:45
Crowdfunding and Growth Hacking
Speakers:
Narek Vardanyan
13:50 - 14:15
Importance of Social Media Marketing for the Brand Image
Speakers:
Helen Geghamyan
14:20 - 14:45
Pricing: Myth and Reality. It’s Not About Price, It’s About Value․
Speakers:
Angelina Makaryan
14:45 - 15:00
Break 3
15:00 - 15:25
Armenian Marketing Gene
Speakers:
Ofelya Martirosyan
15:30 - 15:55
Marketing and Service in Hospitality
Speakers:
Flora Atoyan
16:00 - 16:25
CREATIVE MYTH
Speakers:
Hayk Simonyan
16:30 - 16:40
Closing