# Big Conference

Marketing: myth and reality 2023

# Overview

Annual conference on real and unreal marketing

The conference unites experts from various fields to create a platform for sharing knowledge and real experience, exposing the myths and realities of marketing.

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10:00 am - 10:45 am


10:50 am - 11:00 am


11:00 am - 12:00 pm

SEO/SMM - Expectation vs. Reality

Mikayel Mikayelyan Mikayel Mikayelyan
Hovhannes Petrosyan Hovhannes Petrosyan
Rafayel Begoyan Rafayel Begoyan
Roman Daneghyan Roman Daneghyan
Araks Nalbandyan Araks Nalbandyan
Artak Harutyunyan Artak Harutyunyan
12:00 pm - 1:00 pm

Our biggest fails in Marketing

Zhenya Kazaryan Zhenya Kazaryan
Sergey Usnunts Sergey Usnunts
Rem Darbinyan Rem Darbinyan
Gevorg Poghosyan Gevorg Poghosyan
Hayk Simonyan Hayk Simonyan
1:00 pm - 1:15 pm

Coffee Break

1:15 pm - 2:15 pm

Finance in Marketing

Arthur Sahakyan Arthur Sahakyan
Narek Vardanyan Narek Vardanyan
Artavazd Minasyan Artavazd Minasyan
Armen Avak Avakian Armen Avak Avakian
Narek Safaryan Narek Safaryan
2:15 pm - 3:15 pm

Content Creation

Tamara Arshakyan Tamara Arshakyan
Yesayi Melik-Yolchyan Yesayi Melik-Yolchyan
Ashot Hovakimyan Ashot Hovakimyan
Ani Manukyan Ani Manukyan
Helen Geghamyan Helen Geghamyan
Narine Simonyan Narine Simonyan
3:15 pm - 3:55 pm

Lunch Break

3:55 pm - 4:55 pm

In house VS Outsource Episode 2

Tatevik Hovhannisyan Tatevik Hovhannisyan
Roman Daneghyan Roman Daneghyan
Lucy Sarukhanyan Lucy Sarukhanyan
Hayk Simonyan Hayk Simonyan
Tigran Parseghyan Tigran Parseghyan
4:55 pm - 5:55 pm

Marketer's Career / Education

Taron Papikyan Taron Papikyan
Artak Harutyunyan Artak Harutyunyan
Areg Vardanyan Areg Vardanyan
Anna-Mari Sargsyan Anna-Mari Sargsyan
5:55 pm - 6:10 pm

Coffee Break

6:10 pm - 7:10 pm

Influencers: It's Complicated

Tereza Grigoryan Tereza Grigoryan
Shaqe Hmayakyan Shaqe Hmayakyan
Rafo Rafo
Mariam Melik-Bakhshyan Mariam Melik-Bakhshyan
Hayk Mkrtchyan Hayk Mkrtchyan
Lucy Grigoryan Lucy Grigoryan
7:10 pm - 8:10 pm

Personal Branding

Arusik Tigranyan Arusik Tigranyan
Hamlet Arakelyan Hamlet Arakelyan
Diana Haroyan Diana Haroyan
Arevik Udumyan Arevik Udumyan
Helen Geghamyan Helen Geghamyan
Shoghik Vardanyan Shoghik Vardanyan
8:10 pm - 8:20 pm


8:20 pm - 10:00 pm




Meet our speakers

Arusik Tigranyan

Public Figure

Zhenya Kazaryan

Co-Founder & B2B Specialist, 4u.am

Tamara Arshakyan

Founder & Creative Director, Huge Concepts

Tereza Grigoryan

Digital Marketing Manager, Digilite

Sergey Usnunts

Founder, Skill Event Marketing Company

Hovhannes Petrosyan

Founder & CEO, DMS

Rafayel Begoyan

SEO and ASO Team Lead, CoinStats

Hamlet Arakelyan

TV/Radio Host

Arthur Sahakyan

Country Manager, Coca-Cola Hellenic Bottling Company Armenia

Shaqe Hmayakyan

Medical Influencer
Doctor Radiologist(CT)in AAWC

Yesayi Melik-Yolchyan

Marketing Manager, Coca-Cola HBC

Tatevik Hovhannisyan

Head of Marketing, IDBank, Idram


ահավոր հայտնի ինֆլուենսեռ

Ashot Hovakimyan

Founder, Zuck Independent Agency

Mariam Melik-Bakhshyan

Stylist | Fashion Influencer

Roman Daneghyan

Co founder, The Business Rover

Rem Darbinyan

Founder, Viralmango, SmartClick

Diana Haroyan

Founder & EXPO organizer, Big Projects

Hayk Mkrtchyan

Blogger & Co founder, Dee Games

Ani Manukyan

Head Of Marketing, Pregomesh Jewelry

Araks Nalbandyan

Director of Digital Marketing, 10Web

Arevik Udumyan

Influencer, TV Host, Producer

Lucy Grigoryan

Team lead, IVY Influencer Marketing Agency

Taron Papikyan

CEO & Founder, SSB Academy

Gevorg Poghosyan

Chief Executive Officer, reArmenia

Narek Vardanyan


Lucy Sarukhanyan

Head of Marketing and PR, Evocabank

Hayk Simonyan

Founder & CEO, Doping Creative Agency

Tigran Parseghyan

Chief Marketing Officer, EasyPay

Artavazd Minasyan

Co-founder and President, Krisp and 10Web

Armen Avak Avakian

Co-Founder, Hexact

Helen Geghamyan

CEO & Founder, Scorpio Creative

Artak Harutyunyan


Narek Safaryan

CEO & Founder, Renderforest

Areg Vardanyan

Lead Growth Product Manager at 10Web

Anna-Mari Sargsyan

Founder & CEO, BSMI

Shoghik Vardanyan

Founder, Emotive


#Let’s do it hurry

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